Adidas signs on as a sponsor of upstart league…
By: Michael David Smith, PFT--Feb. 28 2018
An upstart minor football league has added a well-known corporate sponsor.
Adidas has announced that it will be a “founding partner” of Pacific Pro Football, the minor league that agent Don Yee says he’ll launch in the summer of 2019.
“We’re always looking to create new and different things for the industry,” said Mark King, adidas North America president. “With Pacific Pro Football, we’re doing something that’s never been done before. We’re providing innovative opportunities for aspiring professional athletes and creating new avenues for them to reach the pros. Together we’re shaping the future of the sport. This is a future we believe in, and we’re excited to help create it.”